Brand Love
Posted under Material things I love
I accidentally ‘fell’ in to the Crumpler store in London this week and was forced, against my will, to buy stuff. Don’t you just hate it when that happens? You’re skipping along the pavement thinking happy thoughts when BAMMM, a vortex engulfs you and twirls you in to a store where elves and pixies relieve you of your cash in return for bags full of things you never knew you needed. It happens to me all the time, I’m blighted like that.
Later, I caught MrSpud eying up my new Hard Suit Special Edition laptop case with naked lust and longing for it, although presumably not in turquoise? Then I saw him attempting to shoehorn his gigantic Dell lapbreakertop in to the hallowed temple of loveliness which is now contaminated with Windows poo as a result…cry, cry, cry. Meanwhile my MacBook was sniggering in the corner, presumably feeling like Cinderella watching the Ugly Sisters trying to cram their trotters in to her dainty glass slipper.
‘How much was that?’ he asked, quickly qualified by ‘Oh, I’m not being funny or anything – I’m just interested’. So I thew him my best Paddington Hard Stare and told him, without bothering to half the price or any other such witchery which is my usual tactic when put on the spot like that. Anyway, I went to work this week for a change and thus I am entitled to blow every penny that those naughty little elves and pixies can snaffle from me. It’s only fair and proper that MrSpud should work to pay the bills, put food on the table, clothes on our back etc while I work to buy the pretties for myself. Also, I’m warming to my theme here, we are in the midst of a major world recession and the only way out of it is to keep spending. That’s a fact…the only way to drag the economy out of the doldrums is to spend our way out of it…only by buying stuff do we create the need to make the stuff which creates jobs. So, in fact, I’m just doing my duty [shrugs shoulders nonchalantly, hands open with palms up in manner of 'Trust me; I'm a spendaholic']
All of which is an aside as what really got me thinking, beyond my attempts to save the world economy all by my own (as Bertie would say), is my huge admiration and love for all things Crumpler. I am completely in love with of all their products and would ideally like to own one of everything in all the sizes and all the colours. Not because I am obsessed with the products (although they are fabulous) but because I am obsessed with the Crumpler brand and have the utmost respect for the quiet way they have built a cult following, by consistently developing products that ‘do the job’, look stunning and don’t cost the earth. Add the icing, which is a uniquely quirky approach to marketing and copywriting, and it’s a winner….Crumpler has consistently set itself apart from the field, differentiated itself in a very crowded market and I, for one, am a total sucker for it. Because when those elves and pixies entice me in to the Crumpler store, or online, I feel like I’m in Crumpler World and am part of the Crumpler family…and that some of that Crumpler quirkyness might rub off on me and I can be one of the gang. And when I buy something, it feels like a little bit of ‘cool’ just fell in to my shopping basket.
And here’s the thing…I know the Crumpler ‘world’ and ‘family’ are just pure whimsey on my part, that I’ve spun off there on the back of some very well thought out marketing plan. And yet I can’t help myself. I know I’m being ‘sold to’ and that I’m ‘selling out’ by falling for it time and again, and yet I keep going back for more! Am I alone? Or are there brands that have sucked you in like this? Tell me!
My other big brand love is Moo and, when I’m not in Crumpler World I like to vacation in Moo Land. I could wibble on but actually I’m currently not on speakers with Moo who charged me £9.00 to deliver a pack of 60 postcards and 3 books of stickers. I’ve long been irritated by their vast postage charge, and the complete lack of incentive to bulk order; if you order more, you pay more postage, end of story. I think they are the only company I buy from regularly that sting me like this. I bought 5 Moo card frames as Christmas presents last year at £25.00 each. The postage FOR EACH was £5.00. So I spent £125.00 on frames and £25.00 on postage. Sorry Moo, but that’s just all wrong. Your products are fabulous, the branding is outstanding, Moo Land rocks…but you’ve got to get the postage charges sorted out. Thanks very much.





























